Bob Dylan’s whiskey? It’s just a Che Guevara T-shirt on the rocks | Jack Bernhardt

From Dylan to Nicole Scherzinger, celebrity endorsements are really just consumer scams. So why can’t we resist them?Just in case you’ve been finding news stories not quite depressingly on-the-nose enough for you recently, it’s been announced that anti-consumerist folk hero Bob Dylan will be selling his own Bob Dylan-branded whiskey. It’s the logical endpoint for celebrity endorsements: Woody and Buzz Lightyear are selling broadband, the Muppets are selling loaves of ...

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