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Bon Iver And WNBA’s Minnesota Lynx Announce First-Of-Its-Kind Partnership

Last month Justin Vernon shared the new Bon Iver album SABLE, fABLE . He promoted it with a basketball tournament in Los Angeles and did over two dozen brand collabs. Today, the indie fixture is teaming up with WNBA’s Minnesota Lynx for an unprecedented partnership.

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08:37 on May 20 2025

Bon Iver And WNBA’s Minnesota Lynx Announce First-Of-Its-Kind Partnership

Stereogum — Last month Justin Vernon shared the new Bon Iver album SABLE, fABLE . He promoted it with a basketball tournament in Los Angeles and did over two dozen brand collabs.... more info
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