Britney is capable of a cult hit. Hold It Against Me fails to deliver | Tom Ewing

In Britney's new single there are a few seconds of music that tantalisingly remind us of Blackout, and of ambitionHold It Against Me, the lead single from Britney Spears's new album, surfaced online this week. For a song that is mostly rot Europop and rests on a gag last made by the Bellamy Brothers in 1979, it sparked an unusual degree of excitement. But pop fans don't care about Britney simply out of loyalty to an unlikely survivor. The real reason many of us rush for anything new from her is ...

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