The singer ended up hosting his musical-variety series only after trying to discourage NBC's overtures with a list of seemingly deal-killing demands. The ploy didn't work, but the long-running show did.Dean Martin didn't have any interest in doing a weekly musical-variety series when NBC approached him in 1965.
L.A. Times - Entertainment — The singer ended up hosting his musical-variety series only after trying to discourage NBC's overtures with a list of seemingly deal-killing demands. The ploy didn't work... more info