Click to download: Cadbury's Big Swap Songs

There are some hidden treats to be found in Cadbury's online campaign, says Chris SalmonWhen large companies attempt to promote themselves online using music or good causes, the results usually fall somewhere between well-meaning fluff and ill-judged nonsense. Which is why Cadbury deserves credit for its Big Swap Songs project. The company has decided to promote Fair Trade fortnight, which ends on Sunday, by offering a free eight-track covers album by the Big Ghana Band from cadburymusic.com ââ...

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