Click to download: Live music streaming subscribes to a radio style

Attracting more subscribers is key to live-stream success, says Chris SalmonAlthough many of us now stream our chosen music, for free, via our computers, these are testing times for the big on-demand streaming services. The two main UK players, Spotify and We7, recently revealed 2009 losses of £16.66m and £3.66m respectively, as revenue from advertising and/or subscriptions failed to cover costs dominated by hefty pay-per-play royalty payments (Spotify is on course to pay around £37m to righ...

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