All of a sudden, the reason for Common's silence since announcing the existence of his new album, previously known as Invincible Summer, becomes clear: The Chicago MC was inventing the future. At least that's the conclusion we've drawn from seeing a trailer for the Hype Williams-directed video for the album's first single, "Universal Mind Control". In the clip, Common inhabits a virtual reality that includes an Iron Giant-like companion [pictured], and the song pops more than the first few times...
Pitchfork — All of a sudden, the reason for Common's silence since announcing the existence of his new album, previously known as Invincible Summer, becomes clear: The Chicago MC was... more info