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DJ Khaled’s Energy Drink Bundles May Have Cost Him A #1 Album

A new report from The New York Times examines how marketing "bundles" are helping artists bolster their positions on the Billboard charts. The Times notes that 18 of the 39 titles that hit #1 in 2018 included some sort of package deal, with access to merchandise or concert tickets. Travis Scott was the most notable…

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20:19 on June 10 2019

DJ Khaled’s Energy Drink Bundles May Have Cost Him A #1 Album

Stereogum — A new report from The New York Times examines how marketing "bundles" are helping artists bolster their positions on the Billboard charts. The Times notes that 18 of th... more info
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