De La Soul, PE Tapped For Big Ten PSA's

The Big Ten Conference will debut it's new public service announcements this weekend entitled “Big Ten Soundtrack,” which features background music by Hip-Hop groups De La Soul and Public Enemy.   The PSA's, which were created by Chicago-based Team Works Media, will air on CBS Sports, ESPN, ESPN2, ESPNU and The Big Ten Network, starting on December 12th.   Public Enemy's Big Ten men’s basketball PSA is titled “Give It Up,” which incorporates their 1994 track of...

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