Def Leppard unveils mobile extras for summer run

With the start of their summer road trip just two weeks away, arena rockers Def Leppard have announced an interactive component to the North American trek. The tour, which kicks off June 23 in Camden, NJ, alongside Poison [ tickets ] and Cheap Trick [ tickets ], will allow fans the opportunity to access free Def Leppard content with their cell phones. Using Rockzimity, a marketing system based on the Bluetooth and Wi-Fi features of mobile devices, fans can access album-art wallpapers, video c...

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