Devo and the Winter Olympics: a match made in heaven

The advertising industry's latest crowdsourcing wheeze took off in VancouverDevo – remember them? Jocko Homo. Whip It? No? Amusing US new wave outfit with plant pots on their heads talking in vaguely eugenicist terms about mankind as spud people? No? To be fair, they haven't released an album since 1990. So how did they end up opening the Winter Olympics?Crowdsourcing. This is adland's new favourite tool – defined as taking jobs traditionally given to employees and getting anyone ...

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