Dr Dre beats Olympic brand police by sending headphones to Team GB

Ambush marketing campaign for rapper's Beats headphones skirts IOC rulesRapper Dr Dre has succeeded in gatecrashing the London 2012 Olympics, with an ambush marketing campaign that has seen Team GB athletes including Laura Robson and Tom Daley endorse the music entrepreneur's Beats headphones range.The headphone brand, which is not an official sponsor of the International Olympic Committee or the London 2012 Olympic Games, has skirted strict rules on ambush marketing by sending Team GB members s...

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