EMI Going The Online Focus Group Route? [Under The Influence]

EMI recently (?) launched a "an exclusive online research community of people with a passion for music - just like you!" called EMI SoundCheck, which will in future months apparently have surveys in which people can "discover music," or perhaps more accurately "tell EMI what will appeal to a 33-year-old woman from New York who listens to the radio occasionally." Is this bringing the world of call-out research—in which randomly selected phone numbers get played minuscule snippets of songs and a...

Read full article Share article