There’s been a lot written about the so-called Drake effect, in which the Canadian superstar boosts the careers of young rappers by jumping on remixes of their songs or otherwise endorsing them. But there’s also something to be said for the idea that Drake is benefitting from their work by subsuming it into what he’s […]
Stereogum — There’s been a lot written about the so-called Drake effect, in which the Canadian superstar boosts the careers of young rappers by jumping on remixes of their songs or... more info