Echo Chamber: Fucked Up

"For bands it should be about making conscious decisions. The first one is obvious-- should you come to SXSW? The trip back can be a lonely one. Your assigned showcase was east of the highway, or west of Congress, and no one came. Every morning I walked from my hotel to the grocery store for breakfast, and along the way I passed a dozen clubs that had bands playing to no one at 11am. It's this overkill of content that SXSW is able to thrive on. Every year the festival expands because every band ...

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