Fair play to Alexandra Burke

The first time we heard about 'Elephant', we thought it sounded like a career killer. The first time we heard a short bit of 'Elephant', we laughed. The first time we heard it in full, we just felt a bit sad that Alexandra's personality and spirit and attitude, or what we understood all those things to be, had somehow been lost in a stampede to make a song apparently designed to sound enough like everyone else, or enough not like Alexandra, to stand some chance of sneaking into the charts with...

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