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Faithless tune in to new way to go 'prommercial'

It is being heralded as the first "prommercial" and will be proclaimed as the future of the music industry. It may also help rescue the tattered reputation of television advertising. Not bad for a 15-year-old British electronica band without a record label.

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23:00 on August 8 2010

Faithless tune in to new way to go 'prommercial'

The Independent — It is being heralded as the first "prommercial" and will be proclaimed as the future of the music industry. It may also help rescue the tattered reputation of television... more info
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