From P Diddy to Odd Future: The swagnificent definition of swag

P Diddy renaming himself Swag for a week proves the term is more popular than ever. But what does it mean?Anyone after yet more evidence that P Diddy isn't quite like the rest of us would have been pleased to hear the hip-hop mogul's latest move last week. While in bed with the flu, rather than ordering Desperate Housewives box sets, P Diddy did what he does best – he renamed himself. If Puff Daddy or Puffy was better than Sean Combs, and P Diddy was better than those (the P was dropped in the...

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