Hands up if you think "I'm wearing all my favourite brands brands brands brands" is ...

Now then. We appreciate that Taio Cruz is dealing with whole "ooh what an exciting life he must lead etc" world of super-aspirational pop tunesmithery. We are also aware that his longevity, particularly in America, hinges on an ability to convincingly appear glamorous and somehow beyond the reach of the average listener. We also accept that it is also important for Taio to show an awareness of brands brands brands brands, what with his whole Rokstarr (http://rokstarr.com/) range and so on. ...

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