How to market a dead celebrity tastefully

Joe Jackson would be well advised to refrain from commenting on his son's improved earning powerAs we approach the end of what will surely be known on the Chinese calendar as the Year of the Dead Celebrity, a dusky light of doubt is being cast on issues of longstanding certainty. Namely, can one market a dead celebrity tastefully? And does it matter (by which I mean, of course, "affect their earning potential") if one cannot?Anyone who had the privilege of watching Charles-you-know-the-brother-o...

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