INTERVIEW/PROFILE: Interview: David Meerman Scott, Author of Marketing Lessons from the Grateful Dead (PT. 2)

Read Part One. Kyle Bylin: There were many interesting subgroups wondering along as part of the larger odyssey that was the Grateful Dead Experience—whom only served further shape and define it for everyone else. In this respect, what can artists nowadays learn from the Grateful Dead? David Meerman Scott: The Grateful Dead kept an eye out for sub-groups of fans such as the spinners who would twirl in ecstasy to the music in a quiet hallway in the venue. So the band installed speakers i...

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07:31 on August 10 2010

INTERVIEW/PROFILE: Interview: David Meerman Scott, Author of Marketing Lessons from the Grateful Dead (PT. 1)

All About Jazz — Read Part Two. Recently, I spoke with David Meerman Scott, who is a well-known blogger, speaker, marketing thought-leader, and best-selling author of The New Rules of M... more info

Grateful Dead

07:31 on August 11 2010