INTERVIEW/PROFILE: On the Road with DJ Shadow Part 5 - Marketing Successes on Tour and How They Achieved Them

Michael Fiebach is the Project, Marketing and Merchandise Manager for DJ Shadow. As they've toured North America, Hypebot readers have gotten an exclusive look inside how they market and stay connected to fans. (Read , and Part 4) Touring with DJ Shadow throughout North America has been an amazing experience. Now that I have had 5 days to hang out with my family for Thanksgiving, and reflect a bit on the tour, I have a good perspective on the successes of the tour; what worked, and what I can i...

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