Interview with Nils Edenloff of the Rural Alberta Advantage

In today’s indie music scene business models (complete with market strategy and web-based 2.0 marketing concepts) have seemingly prevailed as the dominant means of becoming successful. Granted, for a band to succeed they should understand that there is a business behind the scene that allows it to function, yet for some bands the business model has usurped the music in importance. The RAA doesn’t seem to suffer from that concept.

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