Jay-Z Bringing 'Roc Pop Shop' To New York

Today (April 3), Jay-Z’s Rocawear’s mobile “Roc Pop Shop” store will return to New York City for a special four day engagement.   Developed by David Ashen of D-ASH design, the Roc Pop Shop is a 50-foot long trailer that expands to 1000 square feet when opened.   Doubling as a “mobile lounge,” Jay-Z envisioned the vehicle to represent his lifestyle experiences, and serve to keep the premium Rocawear line visible at Jay-Z concerts and events.   The retai...

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