Johnny Marr interviews Rough Trade founder Geoff Travis

In 1983, Geoff Travis signed the Smiths to Rough Trade. 26 years later, guitarist Johnny interviews the label boss for the Cribs' takeover of guardian.co.uk/musicJohnny Marr: Can you explain, for those who might not know, how you started the Rough Trade shop and why you started the label? Geoff Travis: Inspired by City Lights in San Francisco, I started the shop in order to be able to listen to music all day and to provide a community-based environment where hopefully people could discover good ...

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