Kendrick Lamar Shouts Out SMACK/URL Battle Rappers In Rare On-Camera Interview For Apple Super Bowl Press Conference

Kendrick Lamar rarely does press. Before today, his most recent published chat was one of those unfortunate celebrity-on-celebrity situations with SZA. But with his Super Bowl halftime show performance coming up this Sunday — fresh off his huge night at the Grammys last weekend — he’s participating in some rare interviews. A conversation he did with Timothée Chalamet will go live Friday at 7 a.m. ET. But first, today he did the official press conference presented by Apple Music, the sp...

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