Kenny Chesney is creating a "high-quality ... [Drink Up]

Kenny Chesney is creating a "high-quality rum product" that will no doubt be rapidly quaffed by concertgoers who lap up the "Jimmy Buffett, but twangier" atmosphere that he fosters at his shows. (Recall that he even encouraged his fans on his tour last year to imagine that there was sand in the area right up against the stage.) The rum will be produced through a joint venture with Constellation Brands, which just happens to own Corona, which sponsored Chesney's jaunt around these United States t...

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