Label of love: 4AD

First started as a so-called test lab, 4AD produced Cocteau Twins and the Pixies - it was a breeding ground for goth, pan-continental post-rock and much more besidesIn 1980, 4AD set out to supplant the nihilism of punk with an atmospheric, esoteric new sound. Label alchemist Ivo Watts-Russell wanted his roster to elicit a deeply emotive response and yield music to change your life rather than transiently soundtrack it. 4AD was to be a foundry for the goth intelligentsia and also a petri-dish for...

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