Making music on YouTube - the Sons of Admirals way

If you wanted a great example of how a new generation of musicians are building their fanbase online (and I mean actually doing it, not just using it as a good PR hook like Lily 'thanks to my parents, the record deal was just a formality' Allen) you should take a look at Sons of Admirals.The four band members have 67m video views between them – and that's videos of them variously conducting experiments with Wine Gums, hijinks with balloons and alien animations as well as actually performing. (...

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