Marketing Michael Jackson's This Is It: How Sony Created a Global Event
Will the Michael Jackson concert film live up to its buzz as a unique cinematic event? If Sony's marketing strategy has anything to do with it, then yes
MTV.com News — Australian musician performs her single, 'According to You,' on 'It's On With Alexa Chung.'By Eric Ditzian
Orianthi
Photo: MTV News
Hours before the premiere o... more info
Guardian Music — The documentary showing rehearsal footage from Jackson's planned O2 residency will screen simultaneously around the world tonight, regardless of concerns over its verisim... more info
The Independent — Michael Jackson fans are expected to flock to London tonight for a premiere of a film showing the late entertainer rehearsing for live shows which would never happen. more info
MTV.com News — David Cook, Ashley Tisdale and others walk the red carpet, while the crew for MJ's planned comeback shows offer behind-the-scenes revelations.By Jocelyn Vena, with report... more info
Guardian Music — Rocket ships! Thrones! Anti-gravity boots! All are on display at the O2 in London, in an exhibition that starts tomorrowguardian.co.uk/music
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Rolling Stone — Michael Jackson’s This Is It will begin its two-week theatrical run tonight as special advance engagements screen in select cities around the world (the film opens wide... more info
MTV.co.uk News — Michael Jackson’s This Is It will premiere in cities around the world today. The documentary contains the final footage of MJ rehearsing for his O2 Arena residency w... more info
VH1 News — MTV News' "Michael Jackson: This Is It" Premiere Special will go behind the behind-the-scenes, delivering untold stories behind the documentary. It airs on October 27 at ... more info
USA Today Music — Michael Jackson's This Is It (* * * out of four) is a nice keepsake for the King of Pop's fans, though the majority of the music ...
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BBC News - UK — A group of Michael Jackson fans protest about a new film about his final weeks, claiming it covers up the extent of his ill health. more info
VH1 News — Michael Jackson "will always be an icon," Alicia Keys said. Keys is looking forward to "Michael Jackson's This Is It" because she loves to "see him shining." more info
VH1 News — Choreographer Travis Payne remembers Michael Jackson's final concert rehearsals as "magical" and says Jackson was "amped and excited" about the upcoming shows. more info
VH1 News — Elizabeth Taylor raved about "Michael Jackson's This Is It" on Twitter, calling it "the single most brilliant piece of filmmaking I have ever seen." more info
L.A. Times - Pop & Hiss — COUNTDOWN TO 'MICHAEL JACKSON'S THIS IS IT' It’s no secret that Michael Jackson went to his grave in search of sleep. The pop icon's death was linked to his use of... more info
VH1 News — "Michael Jackson's This Is It" director Kenny Ortega discusses the final rehearsals for the entertainment icon's planned comeback concerts. more info
VH1 News — Orianthi, the guitarist for Michael Jackson's This Is It concerts, stopped by "It's On With Alexa Chung" to share her memories of rehearsing with Jackson and perform a si... more info
Time — Will the Michael Jackson concert film live up to its buzz as a unique cinematic event? If Sony's marketing strategy has anything to do with it, then yes more info
Time Out, London — An extensive exhibition of over 250 items of iconic personal memorabilia from the sadly departed King Of Pop. The show features costumes, awards and portraits. more info
Starpulse — Michael Jackson has been called the "greatest performer of his generation" by many and even the "greatest performer of all time" by some, albeit perhaps overzealous, musi... more info
Starpulse — Michael Jackson's kids will see their late father's concert rehearsal movie This Is It at a private screening on Tuesday night.[...] Read more! more info
Perez Hilton — Only several yards away from where he was to have his epic This Is It performances, Michael Jackson will have his personal belongings on display at London's O2 Bubble.
Th... more info