Meet ceo: Inside the Mind of Eric Berglund of the Tough Alliance

Eric Berglund is ceo. "I am ceo on so many levels," he says, "it makes me blush." With partner in "Silly Crimes" Henning Fürst, Berglund is also one half of Gothenburg, Sweden-based pop duo the Tough Alliance and co-founder of label Sincerely Yours (jj, Air France, the Honeydrips). Nothing to be bashful about there. After two great albums, a vinyl-only instrumental LP, and a handful of superb EPs and singles with TTA, Berglund steps out under the ceo name on his upcoming album White Mag...

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