Meet the new wave of directors freeing music videos from the shackles of the MTV playlist

How they got started, where they get their ideas from, and what their favourite videos areSaam Farahmand: Publicity-shy director who's shot for Janet Jackson and the xxHits Janet Jackson – Rock With U; These New Puritans – Elvis; The xx – Islands; Cheryl Cole – 3 WordsWhat's the oddest thing you've done in the name of a pop video? I suspended Janet Jackson in mid-air and poured a vat of honey over her to make an effect. A smarter person might have created this effect on a computer in 10 ...

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