Music festivals pair up to compete for audiences and acts
Summer Sundae in Leicester and Norway's Bergenfest are twinning like towns to gain a market advantageIn an underground rock club with black walls and a violently loud sound system in Bergen, Norway, two locals try to conjure up their knowledge about Leicester."Is Gary Lineker from there?" asked Robin Martensen, 35, owner of a record shop. The couple may be unaware of the burgeoning cultural exchange between their own city and the Midlands town but at the weekend Leicester's Summer Sundae linked ...
Guardian Music — Summer Sundae in Leicester and Norway's Bergenfest are twinning like towns to gain a market advantageIn an underground rock club with black walls and a violently loud sou... more info