When of Montreal turned over their tunes to Outback, and their personae to T-Mobile, they calmly insisted that it would be the fans who'd benefit most from their cash-out. A horse on a stage and several freaky videos later, Kevin Barnes seems a man of his word, and a role model for bands in the licensing-era who want the graceful sellout: reinvest the dividends in your shareholders. The Dodos are young but have already flirted with brand extension via bad beer endorsements; as it goes, though, a...
Stereogum — When of Montreal turned over their tunes to Outback, and their personae to T-Mobile, they calmly insisted that it would be the fans who'd benefit most from their cash-out... more info