New logo: The rebranding of pop

Can artists like Richard Ashcroft and LCD Soundsystem's James Murphy really escape their musical past by changing their names?Reading Naomi Klein's 10th anniversary edition of No Logo, I was struck by how many parallels can be drawn between political rebranding and pop.Not a month goes by without us hearing about a pop rebrand: Plan B going Motown, for example, or Christina Aguilera working with Le Tigre. More recently, artists have been particularly keen to change names to escape their musical ...

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