Not Content with Splashy Super Bowl Launch, Coca-Cola Relaunching "Open Happiness" Campaign on a Zillion Platforms [Marketing Campaigns Of The Future]

Remember "My Drive-In" — the Converse ad-campaign-meets-inescapable-for-about-two-weeks-jam? Well, Coca-Cola wants to match that success times one bajillion (because Coke > Nike, right? And before you freak out, please remember that Converse is owned by Nike now) with the latest installment of the "Open Happiness" campaign with a single featuring Janelle Monae, Cee-Lo Green, Patrick Stump (Fall Out Boy), Brendon Urie (Panic at the Disco) and Travis McCoy (Gym Class Heroes). Something tells me...

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