OK Go find more viral success – but not real success

Millions of people watch OK Go's quirky, lo-fi pop videos on YouTube, but hardly anyone actually buys their musicLos Angeles quirkballs OK Go are like powerpop's Roman Polanski, Michael Richards or Bill Grundy. No matter what they do, they're always going to be overshadowed by a stigma. They're "the treadmill guys", the band that practically invented the viral video after 50 million people watched them prancing around on some gym equipment. They haven't found any such success since. Their new al...

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