In the age of extended middle youth, 'young' stations like Radio 1 are keeping their listenersHas Radio 1 been here before? Earlier in the week its commercial rival GMG radio, part of the Guardian group, revealed that the station had an average listener age of 32. Certainly, the station is under pressure from the BBC Trust to attract a younger audience: David Liddiment, a BBC trustee who led a 2009 review, said this year that the average age of the Radio 1 listener "hasn't got any worse but it h...
Guardian Music — In the age of extended middle youth, 'young' stations like Radio 1 are keeping their listenersHas Radio 1 been here before? Earlier in the week its commercial rival GMG r... more info