On air on sale = amazing

In the autumn of 2009, with various knockoff cover verisons of Shakira's 'She Wolf' scaling the charts before Shakira's own verison of the tune had even been released, we did a thing for The Guardian (http://www.guardian.co.uk/music/2009/sep/26/shakira-itunes-she-wolf-cover-versions) about how soundalike versions of tunes were taking over iTunes. "Labels have now lost control of their most precious marketing device, which teased fans with radio play, video airings and TV performances, creating d...

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