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One Direction? There's an augmented reality picture book app for them...

Sony Music and Zappar's partnership is the latest attempt by the music industry to harness AR technologyOne Direction, the Rolling Stones, Kylie Minogue and Kiss. Now that's a supergroup in the making, especially with a boy-band to bring the average age down below free-bus-pass territory.What do these music artists have in common? They've all been the focus for mobile augmented reality marketing campaigns in recent times, with One Direction's Picture Book app the latest to be unveiled.The Androi...

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12:58 on November 12 2012

One Direction? There's an augmented reality picture book app for them...

Guardian Music — Sony Music and Zappar's partnership is the latest attempt by the music industry to harness AR technologyOne Direction, the Rolling Stones, Kylie Minogue and Kiss. Now tha... more info

06:21 on November 12 2012

One Direction's 'Home' is built with maturity

USA Today Music — The British boy band's new album is predictable in parts but also has some pleasant surprises. more info

One Direction

15:10 on November 13 2012

One Direction’s Songwriters: They’re What Make the Boy Band Beautiful

Time — One Direction’s Take Me Home is the year-end, last-chance hope of the record business. It’s aimed straight at the adolescent girls who swooned en masse over last year... more info

One Direction Adele Taylor Swift Backstreet Boys Britney Spears

18:52 on November 12 2012

Cue the screams for One Direction

Jam! Showbiz Music, Canada — As long as there are teenage girls, there will be boy bands. So cue the screams for Tuesday's arrival of One Direction's sophomore album, Take Me Home. more info

One Direction