Orbital's Paul Hartnoll mixes soundtrack for NSPCC TV campaign

'How U Feelin'?' ads, created by Saatchi & Saatchi, is departure from children's charity shock tacticsThe NSPCC has signed up Paul Hartnoll, from dance act Orbital, to mix an urban soundtrack for its latest TV campaign.The campaign, developed by Saatchi & Saatchi, marks a departure from the NSPCC's trademark of using shock ad tactics.The features a montage of images of children expressing their feelings in projections on walls in an urban street scene. The film clips have been synchronised to a ...

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