Pop music as branding? Shh ... | Tom Ewing

Pop does intuitively what brand managers work years to learn – create vivid images and distil ideas into single hits of feelingEarlier this year, Black Eyed Peas leader will.i.am gave an interview to the Wall Street Journal about his group's success. "I consider us a brand," he said, adding such observations as: "Here's how the consumer can benefit from the collaboration." Of course, this kind of business speak is the common language of the music industry, but it's rare to hear stars talk it....

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