Reaching Nirvana | James Harkin

Subculture emerged as a reaction to the mainstream – but from film to smoothies it's now its main targetIn the early 1990s the standup comedian Bill Hicks used to begin one of his skits by suggesting that everyone in the audience who worked in advertising or marketing should immediately kill themselves. The problem, he said, was that any marketers or advertisers in the audience would likely be nodding their heads in agreement – quietly congratulating him for having the sense to court the luc...

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