Record Producer J.R. Rotem Reveals His Secrets For Finding And Breaking New Artists

You hardly ever get to hear from the man behind the curtain. But J.R. Rotem, the producer behind hits like Rihanna's "SOS," and owner of the Beluga Heights record label, which launched the careers of Sean Kingston, Jason Derulo and Iyaz, spoke with Crushable about finding and making stars. He's had big radio hits and hit the jackpot with the artists he's discovered. Other artists love them, too -- Jason recently toured with Lady Gaga and Sean and Iyaz are currently on the road with Justin Bieber...

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