Rolling Stones? Don Draper tries to snap up the crackle of pop | Media Monkey

Don Draper spends tonight's Mad Men (Sky Atlantic) on a mission to track down the Rolling Stones in order to persuade the rockers to sing "Heinz is on my side" to the tune of their hit Time is on my Side. "They did one for cereal in England three years ago…" the ad exec claims. The writers had done their research. The Stones indeed recorded a "snap, crackle and pop" jingle for Rice Krispies in 1964, in which Sir Mick Jagger drawled "Pour on the milk-a-licious to the crackle of that rice". The ...

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