SXSW 2010 - Day 2 -Diamond Rings, Sleigh Bells, Tanlines, Magic Kids And More Salem

SXSW used to be way more about stumbling from shack to shack, soaking up what was on. But with the menacing mechanics of hype that thrusts approximately 342 new Myspace URLs on our laps each day it's way harder these days to make totally fresh 'discoveries' at SXSW than it used to be. So the standard sight these days is a slightly frantic-looking reveler clutching a crumpled A4 print-out of times and stages, hurrying to catch the stage-opening set from their most drooled-over web finds. Here's m...

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