SXSW 2013: A search for authenticity amid all the corporate hype

Though it's hard to ignore the branding buzzing around the festival nowadays, catching acts like Autre Ne Veut and Indians is a reminder of what it's really about.AUSTIN, Texas — The South by Southwest music festival and conference, now in its 27th year, was once a meeting ground for industry debates and indie artist showcases. Today the festival is a vehicle for promotion for the likes of Justin Timberlake, Prince and Green Day, and afternoon chats with artists are less about realities and mo...

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