Saam Farahmand: the light fantastic

Why is the video director for Cheryl Cole and Klaxons filming people dancing when drunk?If you were making a reality show called The Only Way is Shoreditch, you would want to have aimed your camera at an innocuous white booth in Hoxton Square last month. Surrounded by the standard gaggle of east London hipsters, the luminous box, an interactive art installation by Saam Farahmand, became a scenester magnet over the course of two days.A former Goldsmiths fine art graduate, Farahmand, at 32, is con...

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