Single Review: Rihanna - 'Only Girl (In The World)'

Okay, so I've explained why hype can be good and bad enough for it to have it's own cliché status by now, but then again, that was hype generated by the populist consumer and media. There is another form of hype that's even more dangerous play about with, and that is hype that is generated by the artist themselves. Rihanna, upon releasing her fifth studio album, the recently christened 'Loud', said that the contents of it is "something ...

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