Snapline Interview: SXSW 2010

The story behind bigger-than-Beijing industrial rock outfit Snapline is one that undiscovered bands everywhere dream about: They were playing one night when a world-class musician and producer caught their set. Next thing they knew, songs of theirs were being mixed in the United States and huge festivals throughout Asia were booking them. Now these lo-fi electronic gurus are prepping for a showcase at SXSW and their undeniably bright future as the next big thing out of China. Describe the sound ...

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